Cloud video

Why consumer video platforms aren't good for business video meetings

By Tom Banks

Once upon a time, consumer-targeted video platforms like Skype were the go-to way of talking to remote clients or out-of-office coworkers. But then things changed. Businesses started to demand high-quality live video that was secure, fast, and guaranteed to work every time. And the video world reacted, creating conferencing solutions that ticked all the boxes. This means one thing: there’s no excuse to settle for Skype. Here are the 5 reasons why consumer video platforms and meetings just don’t mix.


1. Poor video quality

There’s nothing like a potato-quality video call to dampen your business mojo. Blurry video, echoing audio and constant buffering are the last things you need to worry about when you’re in the middle of an important call. But before you give up on video for good, why not give cloud-based conferencing a try? By using a dedicated video network as opposed to public internet networks, cloud video promises exceptional quality – regardless of how many people you have on the call.

Read more: Why poor quality video is ruining your virtual meetings

2. No guaranteed security

Consumer video platforms are absolutely fine for catching up with friends, but when it comes to sensitive business meetings, you might need to take your call elsewhere. As most video platforms use public internet networks, security is never guaranteed. In comparison, cloud-based video conferencing can offer full encryption for the calls you make and the media you share.

As well as using a dedicated video network, videoconferencing-as-a-service (VCaaS) providers often have a dedicated set of skills and resources, which means they’re experts in providing conferencing services that comply with even the strictest security standard. Just like if you were holding a top secret meeting in person, some of these platforms even offer video conference controls that let you ‘lock your room’ and provide all guests with special PIN codes. Now that’s what we call security.

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3. Little control over user management

Consumer video platforms aren’t designed to answer all our video conferencing needs. That means managing multiple users isn’t always easy. In comparison, business video conference solutions offer a whole host of enterprise features that ensure your team is in exactly the right place, at the right time. Things like single sign-on (SSO) make it easier to safely add and remove users with their enterprise login credentials, while admin-controlled passwords mean you can keep everybody logged on when they need to be.

Keeping track of calls is easy, too. Thanks to a centralized call history, you can track usage, trends, technical performance, and store personal data. Great news for those preparing for the General Data Protection Regulation (GDPR), which is set to come into force next year in the EU.


Business meetings videxio.jpg


4. Video platforms don’t go beyond devices and services

In only a few short years, video has become unrecognizable. With the rise of mobile, we’re increasingly demanding videoconferencing platforms that work on our smartphones and tablets, wherever we are in the world. But consumer video platforms can’t always keep up. Importantly, video solutions like Skype don’t allow you to call people using other consumer video platforms.

In business, that’s a problem.

The videoconferencing solution you choose needs to be able to cope with any combination of people and devices, to ensure teams can connect and collaborate with anyone, at any time. And with the phenomenal rise of live streaming and recording, it needs to help you go beyond video calls too.


5. Deceptively difficult to set up

For many businesses, consumer products like Skype seem like the easy option. It’s easy to assume that as these solutions are so popular, they must be super simple to set up. But when it comes to managing multiple users, collaborating with far-flung businesses, and dealing with technical issues, this definitely isn’t the case.

For a truly trouble-free experience, cloud video conferencing is your best bet. With a centralized video system, the whole company can join video meetings without any extra resources or infrastructure. Videxio’s video conferencing tool shows just how easy video conferencing system can be. Guests don’t need to download any extra software – they can just join a meeting with just the click of a link.

Increasing productivity and profit through videoconferencing

by Tom Banks

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