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How to Convince Your Boss You Need Videoconferencing

By Lindsey Baine

Communication is a critical part of any business. But are we communicating in the best way? Videoconferencing promises huge gains around everything from productivity to cost savings, and many organizations are using video, or planning to use it soon, for their business communications.


But before you start videoconferencing, there’s often one major step between you and the first meeting: your boss. You see the value in video and are excited to get started, but must convince your manager to invest in video. So how do you this? 

5 tips to convince your boss you need videoconferencing.  


1) Understand your boss’ priorities and the key problems he or she needs to solve.

Put yourself in your boss’ shoes and consider how video can meet his challenges. Is his charge to increase sales? Show how video can help salespeople give more engaging demos and build stronger relationships with prospects. Is he focused on streamlining business operations? Perhaps video could help reduce travel costs or make a team more productive.


Focus your pitch on how videoconferencing will make life easier for your boss, whether by simplifying processes, speeding up decision-making, reducing email back-and-forth, and so on. Think through how your boss will respond and the objections he may have, and proactively offer solutions.


2) Show how other organizations are finding success with video.

Sometimes, the proof is in the pudding, and seeing others’ success can be a huge motivator to adopt videoconferencing. For instance, you could describe how Volker Wessels Telekom saw ROI within the first month of using video. You can also point to respected industry analyst reports and articles that describe the value of videoconferencing, such as this Let’s Do Video piece on reasons to implement cloud-based video. No one wants to be left behind their competitors, so give a gentle nudge through case studies and research.


3) Build support from colleagues.

Several voices are always stronger than one. Chat with your coworkers about how videoconferencing can help them and ask if they’ll support your cause. Don’t limit yourself to your immediate team or department, either. Because anyone can use video, reach out to HR, finance, sales, and other groups within your organization. Even better? Just start using video! Download a free service and start holding your meetings on video. Others will see the benefits of video firsthand, without any explanation needed.


4) Data, data, data.

Examples and soft benefits are great, but how will video affect the bottom line? Back up your arguments with hard data wherever you can, especially around cost savings, time savings, productivity gains, and improved efficiency. For instance:


  • 87 percent of professionals say that today they feel more connected and engaged with their peers and colleagues, as videoconferencing has increased connectivity even to remote areas (Wainhouse Research and Polycom).
  • Nearly three-quarters of organizations that Nemertes Research works with are deploying or planning to deploy some form of videoconferencing, with the strongest growth areas being desktop and telepresence (Nemertes Research, reported in SearchUnifiedCommunications).
  • Online learning earns companies a positive return on investment (ROI) in less than a year. If your business is spread across many locations, it makes good business sense to implement an online learning program as a replacement for some face-to-face learning (Forrester Research).


5) Start small.

To minimize risk and improve your chances of buy-in, offer to set up a free trial for your company to test out videoconferencing. Make the process as easy as possible for your boss, and offer to manage the project from start to finish. A free trial can get you started with no strings attached, again, making it even easier to state your case.


Once you’ve successfully convinced the boss, you can carefully select the right videoconferencing solution to meet your needs. Remember that not all tools are the same, though. You often “get what you pay for” in terms of quality, and the wrong solution you just convinced your boss to buy can backfire when calls are dropped or audio is choppy. So do your homework, try some options, and start communicating better today!


by Lindsey Baine

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