Videoconferencing Cloud video

How to Get More from Your Videoconferencing Investments

By Lindsey Baine

Today’s technology landscape is evolving faster than ever. Technologies come and go as newer, faster, better tools replace the outdated. Just look at the Blackberry. What was once heralded as “groundbreaking” for its email capabilities has now been replaced by the ubiquitous smartphone, which includes not just email, but also messaging, apps, video, and more.

In the videoconferencing space, we’re also seeing a shift. Many companies who bought expensive hardware devices are starting to see “end-of-life” notices from their manufacturers. Eventually, these on-premise devices will no longer be supported or receive updates, and customers will need to upgrade their technology or find an alternative. The systems will no longer work well with others, making it hard to communicate across organizations. So in the midst of these changes, the question is:

How do you future-proof your investments?

To find the answer, just look to the cloud.

If you have an existing videoconferencing unit (SIP/H.323 device), you can simply use a cloud-based videoconferencing service on that device. Many services today are interoperable with hardware units from vendors like Cisco, Polycom, and Huawei, making it easy to join meetings on any device.

Cloud video requires no upfront investment, and the annual cost is minimal compared to maintaining an on-premise system. You’ll always have the latest and greatest technology delivered to you, and you’ll have no need for a trained AV professional to manage the service since it’s simple and easy to run.

Not yet convinced? Here are a few other ways cloud-based videoconferencing can complement your infrastructure:

Flexibility - Today’s workforce is no longer tied to the office. Employees need to stay connected when they work from home or travel, and video units simply don’t provide that ability. A cloud-based service lets you talk to anyone, on any device, from any location.

Security - By registering your video units to a subscription service, you can keep meetings secure behind your corporate firewall. All calls are encrypted, and you can lock your meeting room so no surprise visitors show up.

Scalability - As your company grows, a cloud-based video solution can grow with you. There’s no need to purchase additional hardware or ports; simply add a new user license to your existing subscription.

Interoperability - We all have our favorite technologies. Some of us are Skype for Business users, while others just prefer the phone. At a company level, organizations also have their favorites. Cloud videoconferencing opens up communications to everyone, so there’s no need to worry about systems working together. You can talk to someone on another video endpoint, Skype for Business, or any calling service quickly and easily.

Same great quality - One of the biggest reasons to invest in hardware is the quality, but did you know you can keep the same high-quality experience using the cloud? With the right provider, you don’t have to worry about dropped calls, choppy audio, or frozen faces.

More user-friendly - Unlike the days of complicated AV installations, you can register an endpoint to the cloud in seconds (and you don’t need any technical expertise to do so!).

Don’t limit yourself to an on-premise video solution. By adding cloud-based communications tools to your stack, you can guard yourself against end-of-life notices and discontinued service. You’ll also get access to even more features and capabilities that are continually added. Don’t be that person who uses outdated technology. Future-proof your investments today with the cloud!

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by Lindsey Baine

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