Cloud video

Business trends for 2018: What is a virtual office?

By Tom Banks

The office experience is changing rapidly. Flexibility is the name of the game, and teams are increasingly expected to meet together to create and collaborate, even when they’re not in the same office. So it’s no surprise that the virtual meeting room is shaping up to be one of the biggest trends for 2017 and 2018. But what exactly is a virtual office? And how can you make one work for your team?


What is a virtual meeting?

As the popularity of remote working soars, the way we host meetings is undergoing a huge transformation, and video is at its heart. Through virtual offices and meeting rooms, teams can now connect from anywhere in the world, in real-time. That means businesses can grow, diversify and collaborate in new and exciting ways.

But virtual meeting rooms aren’t a completely new idea. At their inception, VMRs were intended for group video calls, so that rather than calling one person, everyone could dial into a shared digital space. Now we demand more from our virtual meetings. To keep up with growing teams and evolving technologies, VMRs need to be able to bring together different devices into one easily accessible experience.




Why are virtual meetings becoming so popular?

Virtual meeting rooms don’t just offer a solution to remote working. They also have the potential to transform the way your work, from boosting productivity to encouraging participation. Here’s how.

Reduce travel costs

When your team is scattered far and wide, getting everyone together can be costly. That’s where VMRs come in. Virtual meetings represent an inexpensive way to assemble your team in a digital room. And you’re not just saving on commuting costs, but reclaiming valuable time. Every minute the team doesn't have to spend stuck in traffic is a minute that can be spent on real work.

Boost communication through virtual teams

Nothing can beat a team chat over a cup of coffee, but virtual meetings come in at a close second. With the option to bring together multiple participants across different platforms, VMRs let you talk face-to-face with your virtual team, building trust and cohesion in the process.


Increase productivity

Working on a time-sensitive issue that has to be resolved now? Waiting for feedback on some important work? Or have a burning question for the CEO? In times like these, you need an answer pronto. Enter VMRs. By adopting video meeting rooms into your communication framework, every team member becomes instantly available, regardless of where they are in the world.  


Easy participation

Joining a virtual meeting room may sound like something you should leave to the tech guys, but trust us, it’s a breeze. Simply click a link to the room and get your smile ready. Within seconds, you’ll be talking face-to-face with your team. It doesn’t get easier than that.

How to improve efficiency for your workplace. Checklist

by Tom Banks

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